God Is The Ultimate Designer | Ep. 16

Your website might be doing more damage than you think. If you do great work but your online presence looks thrown together, people feel the mismatch instantly and they hesitate. We get honest about why that happens and how to fix it by treating design the way creation treats design: with intention, order, and purpose.

We start with a simple idea that reshapes how you see branding and website design: God is the ultimate designer. Nature is full of structure and beauty that is not random, and that same principle applies to your brand identity, your logo, your social graphics, and the way your website flows. We break down what “aesthetically pleasing” really means in practice, including hierarchy, patterns, and reading behavior so your pages feel natural to navigate. When your design creates clarity, your audience feels calm, trust rises, and conversions improve.

Then we get practical. We talk about designing for your target audience, not everyone. We use examples like dollar stores that look affordable on purpose and fine dining that proves quality is not about quantity. We also share a hard truth every small business needs: confusion kills conversion. If your offer is strong but your site feels like a buffet of options, people get overwhelmed and leave.

We also zoom out to brand stewardship, the full customer experience from first impression to loyalty, and why excellence is a long game. If you are ready to honor your business with intentional branding, subscribe for more, share this with a friend who needs a reset, and leave a review with the biggest design question you are working through.

Thanks for listening to Brand Currency, where we have honest conversations about branding, business, and what it really takes to build a brand that people trust.

Need help making your brand clearer, stronger, and more conversion-focused? Visit:
https://pandacommission.com

Watch more episodes and clips:
YouTube: https://www.youtube.com/@brandcurrency

Follow Brand Currency for more branding insights, real conversations, and practical advice for small business owners.

Transcript

Copy

Nature As Proof Of Design

Speaker 0:00

So babe, you know, I'm not like much of a nature guy, and you know that. Um I know that.

Speaker 3 0:06

Can't get you go on a hike for nothing.

Speaker 0:08

Oh man, I'm good. Um but you know, because I grew up in the city and um I've I but as I've gotten older, um, you start to appreciate things differently. And I there's definitely been some moments where, you know, you and I have been traveling or, you know, we've been driving and we're going from state to state. And there's been times when I have looked out um and kind of just saw, you know, the landscape and saw, you know, the trees and the forest or whatever we were looking at, a mountaintop in the distance. And, you know, really just kind of was was struck by like just how like serene it looked, right? How beautiful it looked. Like it just, you know, you you see these things in paintings, right? You know, people will, or, or you and I, we've taken in a couple sunsets together, you know, and we like, wow, that looks amazing. And I think about like how people will draw those things or paint those things, and it does look really, really cool. And the cool thing about that is that that's not man's design, that's God's design. Right? That beautiful sunset, that that mountaintop, that those all those things that are so picturesque, and we look at them, we're like, this is you know, is a great thing to behold. That's God's design. And it just made me, you know, kind of like, you know, recall and and realize, and also just like, you know, understand that God is the ultimate designer.

Speaker 3 1:30

Yes, yes. And, you know, we get a lot of influence from the things around us, things in nature, and we get so inspired by these things. You can be inspired by just looking at the clouds, and you have to realize, you know, the bigger picture, where it came from, the ultimate creator.

Speaker 1:50

That's right. And because, you know, in these things, they're not random. As much as, you know, we kind of take them for granted, they're not random. You know, the galaxy and just how all this stuff looks, it's not like, you know, God was just up there just not caring about any of this, right? I mean, you even down to, you know, if you look at like, you know, uh a leaf, you know, a snowflake, you know, they're all like, you know, the snowflakes are all or the human body and how everything just works together.

Speaker 3 2:22

Oh my God, right?

Speaker 2:23

And and even the Bible says we're we're fearfully and wonderfully made, you know, beautifully made, you know, we we we are intentional in terms of even that part. And that's just the truth. And so if God is our ultimate designer, if he's the ultimate designer, wouldn't it behoove us to also be designers too?

Speaker 3 2:42

And be intentional like God, be like God.

Speaker 2 2:46

Yes.

Speaker 3 2:46

Be God like.

Speaker 2 2:48

I'd say so.

Why God Sets The Standard

Speaker 1 2:58

This is the brand.

Speaker 3 3:01

This is the boys, this is the pay. We moved by choice, Charles and John said. Don't chase trends, brand currency for perfect teams.

Speaker 3:20

Welcome to the brand currency podcast, a show where we break down branding and design in a way that actually makes sense for your business. My name is Charles McGill. I'm your host, and I'm joined by my lovely co-host.

Speaker 3 3:30

Hi, I'm Jonsi McGill, his wife and partner in business.

Speaker 3:34

That's right. And today we're gonna talk about how God is the ultimate designer, right? He is the one who has started this all, right? Created the heavens and the earth. If you if you believe that, we believe that. So if you don't believe that, you're not gonna enjoy this episode, but we believe that. And we believe uh that you know, we were fearfully and wonderfully made, and he was intentional about how he made not only humans, but also everything else that we see. Um, and since we are people who are just naturally like drawn to beauty and aesthetics because God is an ultimate designer, it just makes sense that you know, when we go to design things um for our brands and for our companies, that we be intentional and try to make it as beautiful as possible, just like God did.

Speaker 2 4:21

Mm-hmm.

Speaker 3 4:22

That's right. Yeah, I mean, you can draw inspiration from things, right? That's what a lot of artists do. They get their inspiration for something. So even when it comes down to your brand and the designs for your brand, you can draw inspirations from, you know, people who you're influenced by. You know, see what they're doing, or you know, just things that you really enjoy. You can bring in elements of whatever it is and make it look aesthetically pleasing to attract your audience.

Speaker 4:57

Absolutely. And and aesthetically pleasing, let's want to kind of break that down for people, like what that really is, like what that means. It and and it's similar to how God designed, you know, the earth and and and everything else that we see in it. He did it through, not through chaos, but he did it through structure, right? Through order, through sequence, right, through patterns, right? So oftentimes when you're looking at a design, without you even knowing, subconsciously, you're looking for these things. You're looking for patterns, you're looking for um for structure, for order, you're looking for hierarchy. When it comes to like a website, like I guess, you know, I've mentioned this before, when you look at a website, naturally you go top, down, left, right in terms of how you read it, how you view it, how you take in information. And so if you know that, if the designer knows that, then and they intentionally put things in certain places, it will just lend to a better experience for you.

unknown 5:55

Yes.

Speaker 5:55

If they make it not in that order or they change it up, it will force you to have to kind of, you know, you know, navigate it differently, which can sometimes lead to and oftentimes lead to a poor experience. And so when it comes to your, you know, your logo, your your brand, your website, your social, everything that you do, you should be thinking about how can I make this aesthetically pleasing? How can I, to your point, be influenced by what God has done for us in terms of the structure and the order, and say, how can I put this in a way that honors um, you know, the beauty and the creativity um that, you know, that that God has put before us, right? Honors that in a way to make it aesthetically pleasing. Because all it's gonna do, all it's gonna do is just attract the people who are for you. That's right. That's all it's gonna do. Yeah, it's gonna make it easier for them to purchase from you.

Speaker 3 6:54

Yeah, regardless of who your audience is.

Design For The Right Audience

Speaker 3 6:57

I mean, aesthetically pleasing for your audience, not necessarily for everybody else. You're not doing it for your mama and your cousins and them. You're doing it for your specific audience. So, you know, create something, whether you're trying to target corporations and get more corporate contracts, or regardless of who it is, you want to create and design for them.

Speaker 7:23

Exactly. Like if you have corporate clients, there is a certain look that corporate is looking for. Design it like that. If you're looking to, you know, uh acquire uh people who, you know, maybe are um, you know, uh looking for something more affordable. Maybe they don't have a lot to spend, but they still want certain things. You can design for that look. There's a certain look that they are looking for. If you're looking for people, you know, some people have their high ticket, they're high-end, they they're looking to spend a lot of money, and so they're looking for a certain experience or a certain look, and you can match that. So that's all we're saying. We're not saying that everything has to look like it cost millions of dollars, but you should be intentional about attracting your audience because the people who do that well, for example, uh when I think about the uh Dollar Tree or the family dollar, the way they design stuff, it looked like everything in there cost a dollar. That's the way it looked, that's the way they present.

Speaker 3 8:22

Even when you go inside. Even when you go inside, they make sure it's like here's everything.

Speaker 8:28

They make sure that experience matches the cost. Right. Right? Guess how much that company is worth. Hundreds of millions? No, billions.

Speaker 3 8:39

Billions.

Speaker 8:39

Billions. Okay. They were billions, right? Even though they're the dollar tree, right? Um, and the thing is, like, that's that because it because it doesn't mean, once again, premium doesn't mean that it has to be fancy or that it has to cost a lot. It's about it being clear and about it being intentional and about it being aligned. So because their marketing and their branding and everything that they have suggests that this is something that is going to be affordable for you. And then when you go in and you experience whatever that culturally is supposed to look like and feel like, then you will buy and add a great, you know, a lot. A lot of people will do it. And then you do all the people, then you become a billion dollar company, right? Um, so like that's the way they do it. I think about like um, you know, I think about like, you know, when you got fast food and you like you got the dollar menu, you know. Uh, you know what I'm saying? Like it ain't supposed to, it's supposed to look like, you know. It's supposed to look cheap. It's supposed to look like a dollar, you know what I mean? Or or like the five dollar, you know, hookup, you know, this is a five dollar meal. A five dollar plate.

Speaker 3 9:49

It's like a little piece of this, some of this, and a little some right there, and that's five dollars.

Speaker 9:54

Exactly. Because it would, it would be off, it would look off if it looked like if you said it was five dollars, but it was But you got a whole aluminum tray full of food, T-bone steak or something like you're like, Well, hold on, what kind of steak is that? Like, that's probably you you question it, right? Right.

Quality Over Quantity In Design

Speaker 10:10

It's funny how you know, honestly, on the same, on the same end, I remember the first time um when because I started doing fine dining when around the time when we met. Um, because I was in New York and and I was like, you know, coming of a certain age, right? Like, I'm gonna start experiencing some different stuff. You're growing up a little bit, growing up a little bit. I remember the first time I went to a really fancy restaurant, it was I can't remember the the name of the chef, but it was one of the I think it was one of the iron chefs. Um but um I went to his restaurant and and I knew it was gonna cost a lot. Um, but I hadn't really like you know experienced fine dining. They brought out to me a little plate of food. And I thought it was little, and I didn't think it was enough. I was like, this ain't, I'm gonna kill this. And I'm gonna feel mad because I didn't spend $75 for this.

Speaker 3 11:05

$75 for this little plate?

Speaker 11:08

Because in my mind, right, if it's gonna cost a lot, I'm gonna get a lot. Right? That was what I thought it meant. And can and you can see the confusion, right? Just like we were saying, how if it's $5, you expect not to get a whole lot. It's just this little thing, it's five dollars. But if it's, you know, that same, let's say that same restaurant said it's $20, you expect, oh, I'm gonna get a whole lot more than that. But I was I was had that thinking coming into the new space of fine dining. And so I thought that if it cost a lot, I would get a lot, like as a buffet or something. No. What I got was something that was beautifully crafted, right? And here's the kicker. I ate that thing and I couldn't finish it. Even though my eyeball said, I'm gonna take this thing down in three bites. But the way it was made was filling. Yes, it was so intentional and the ingredients were so rich. I didn't, I never experienced anything like that. So every time I took a bite, it literally was like an explosion, right? Like all these flavors, you know what I'm saying? Like, you know, you know, that I just was experiencing at the same time. I'm like, oh my God. And then, and then as it, you know, I guess transitioned into my belly, it filled me up. And next thing I know, I was full and I couldn't really eat it all. And I was like, I couldn't believe it that I actually got fooled off of this little amount of food, but it was the quality of the food.

Speaker 3 12:29

And the way it was designed together, the way it was designed together, placed together, very intentional, well-crafted.

Speaker 12:36

That's right. And then I realized why I paid $25 for it. It was different, you know, than anything else I experienced. Um, and so, you know, when we talk about like the uh design of someone's website, it's not always about like, you know, it being a lot and doing a lot. Like, you know, sometimes people think like, well, if I'm gonna have a sales page, it needs to be 20,000 scrolls, like you gotta keep doing it, it's gotta be this massive page. No, no. That doesn't mean it's quality.

Speaker 3 13:06

No, because sloppiness creates confusion. And confused minds don't buy.

Speaker 2 13:11

That's it.

Speaker 3 13:12

That's it.

Speaker 2 13:13

That's it.

Speaker 3 13:14

You have to, you know, it confusion kills conversion.

Speaker 13:18

Yeah.

Speaker 3 13:19

Hit you with another bar. There you go.

Speaker 13:20

It does. It does. Confusion does kill conversion. Absolutely.

Too Many Choices Creates Chaos

Speaker 13:24

I think about like buffets. I'm going back to the food analogy, right?

Speaker 3 13:28

Okay.

Speaker 13:29

Because food, you know, the the the food is universal. Food is universal. You you pay for, you know, a big plate of food. I know that's it seems like it happens in every buffet. But like at some point, you know, you don't know it's so much that you don't know where to start.

Speaker 3 13:45

I get overwhelmed. You know, I'm super indecisive. Don't ask me what's for dinner. I don't know. Just tell me what to make.

Speaker 13:53

So having a lot of choices, while some people who create that may think that may, oh, you're gonna love it because you get so many options. Actually, sometimes that's a overwhelming for people. They don't know where to start. And oftentimes they really can't experience everything because then no one's stomach is that big. They can't eat it all, right?

Speaker 3 14:12

And so no matter how hard you try.

Speaker 14:14

Yeah. And so while they may, you know, I guess it may feel good for a moment, it doesn't really like it. This is not super satisfying. And usually you end up not going to a place like that. You go to a place at some point that's like more focused, right? And so, you know, to your point, the sloppiness, the confusion, the chaos, the the all the things usually leads to confusion. And when you got confusion, you're not you you're not moving forward, right? Because the thing is, like, you know, we gotta understand that we were made in God's image. And God did not make us with chaos in mind, right? Literally, everything works together, everything's perfectly aligned. Like, I think we don't even think about like the fact that we breathe all the time and like that whole respiratory system. We don't think about how and what's going on, our lungs and all like we're just breathing. It's just doing it, and it works, and it just works, right? We know when it ain't working, but it just works, and it's beautiful, and it's like this, like, you know, this elaborate thing. And you know, your your your uncle is a uh is a doctor, so you you have heard about some of these different systems that we have within our bodies, and it's just crazy how all this stuff works together just seamlessly.

Speaker 3 15:27

Well, he's a neurologist, yes. So he studies or he, you know, is his expertise is around the nervous system and the brain and how the brain affects everything in the body. So yeah, it was even the brain. He always talks about how the brain is like the most interesting thing in the world because it can do so much, it helps us function, and you know, it's just created from you know, it's matter, it's just you know, tissue. But the functionality of it is just so vast, and you know, we're only using a small percentage of it, but you know, we're able to do so much, do so much with it, and it and and it just fits right neatly, you know, below our uh, you know, uh what our our scalp or head?

Speaker 16:17

What's it? The skull.

Speaker 3 16:18

The skull there, that's the word I was looking for. That's the word I was looking for. Head, scalp, skull. That's right.

Speaker 16:23

So we were, you know, it fits all neatly there, you know. You don't see it.

Speaker 3 16:27

I remember, you know, you You don't see it, but it's working.

Speaker 16:30

But it's working. And it's doing it's doing wonders back there. Um, so be honest.

A $100 Website Mockup Offer

Speaker 3 16:38

Does your website actually reflect the level of work you do? Or do you quietly pray no one asks you for your link? If your online presence is making you look less professional than you are, it's time for a reset. And we've made it easy. Introducing the Divine Redesign Movit by Panama Commission. For just $100, we'll create a custom mock-up of a premium website or sales funnel. No commitment, no pressure. You'll get a stunning strategic preview of your new site, built by real designers, not cookie-cutter templates. In under a week, you'll know exactly what your brand could look like when it's working for you. If you love it, we build it. If not, you walk away. Simple! But fair warning: your next client is already judging your digital first impressions. Don't let outdated design be the thing that costs you the sale. Spots are limited. Claim your $100 mock-up now at MyDivide Redesign.com. Panda Commission. Premium design for your business at every stage.

UX And UI Make It Functional

Speaker 17:37

Uh, so you know, really, honestly, like this whole thing about beauty and and the way that God has made us is very strategic, but but the the one thing that makes it good and it makes it um all work together is its functionality, right? It has to be functional. So, one thing about your website and your brand and all these different things when it comes to like your graphics, everything, it's gotta be functional. So when you have a website, think about the user experience. There's this term, you know, UI or UXUI, user experience, and user interface. Those are what those terms mean. And it's become of age because of like Apple and how they design, and they have this way of like designing things with intentionality because they're thinking about the user experience and the user interface. So how you interact with things is the interface and the experience is like how things flow, right? And you thinking through, like, okay, if I want to install this app or whatever, like what's the first thing I'm gonna do? Press this button, what's the next thing that's gonna appear? What should be dark? What should be light? Meaning, what should I draw my eyes to or draw their eyes to for them to click on? Or what things do I want them to kind of maybe read, but it's not that important. Don't focus on the colours.

Speaker 3 18:49

Or the colors or the colors that will attract them.

Speaker 18:52

Absolutely, right? So all of those things, it's intentional, right? And with all those things being so intentional in the way that God made us, we have to understand, even if you're not a um, I'd say a design person, because people, you know, some people are like, I'm not really into that. It's not really even if you're not into it, you have to understand that the visuals and the presentation matters.

Attraction And First Impressions

Speaker 19:17

It matters. We are aesthetically uh biased by nature is science. You can look it up. Like, by nature, we are aesthetically drawn to things that are attractive to us, and we are we withdraw or turned off by things that are unattractive.

Speaker 3 19:36

Right. Like I am very attracted to you. Oh Lord, here we go. Listen, and I have been since day one. Listen, but you know, there are other fish in the sea, but I like this fish.

Speaker 19:49

Okay, I appreciate it don't call me no fish though, because that that whole Kanye thing. I don't know. Kanye. Yeah, remember me like the South Park episode. They were talking about fish, not don't yet. Oh, okay. I appreciate that.

Speaker 3 20:01

But yes, I'm very attracted to this man as opposed to, you know, all these other men or whatever.

Speaker 20:08

Yes, I appreciate that. And and you know, well, and to that point, you know, obviously, uh what was it was crazy because when we when we first met, um, I was attracted to you. I thought I thought you were uh I thought you were cute. I'm gonna be honest. Um because I was mad. I was at the time I was an IRA client, I was not thinking clearly, right? I could be honest about that. I was like, she cute, but I don't care. That's what I said in my head. Like I was like, she's cute, she said, I don't care, right? Because I need my phone fixed, right? And eventually, once we got through that conversation, that and when I and I calmed down, remember I asked you, I apologized to you and I asked you if we start over. At that moment, I started to see just how cute you were. Right? I was like, oh, okay, now she's a little, it's still beyond just cute. Like this is this is something different. And then, you know, obviously wanted to uh to you know get your number. You gave me a number, thankfully, and we went on the date. And then I saw you, not in your work outfit, not when you were trying to intentionally, you know, wear some uh baggy khakis or whatever you had on.

Speaker 3 21:14

Like they were baggy khakis.

Speaker 21:17

Not when you were intentionally trying to not, you know, not look cute. Not look cute. But when you decided to be intentional about it, oh man. That's when I was like, whoo, Lord.

Speaker 3 21:27

And dating, you know, the same kind of scenario can be applied in business, right? Because you're trying to attract these prospects, you're trying to attract these clients.

Speaker 2 21:37

Yeah.

Speaker 3 21:38

So, you know, you want something that's designed well when you put out your social media graphics or on your website. You want something that's designed well so they can court you, get a feel for you, go out with you a few times, and then you know, hopefully you seal the deal. Yeah, exactly.

Speaker 21:56

But it's it's about that attraction though.

Speaker 3 21:58

Yeah.

Speaker 21:58

To that point. It's about That initial attraction because you know, if there isn't, if that initial attraction is not there, then you don't typically get to the next step. Exactly. Um, you know, and and I'm I'm grateful that you found me attractive when you first saw me because I was different.

Speaker 4 22:15

Exactly. Probably wouldn't be here.

Speaker 22:17

Because you know, like your father came in there looking crazy. You know what I mean? Um, and and you know, so we it's just that's just human nature.

Speaker 3 22:24

Even the way you put together, you had on like you had on, well, it was cold, so you had on your little wool, like a car coat, and you had on a little sweater vest. You look so cute. And that prep look going. The little sweater. Yeah, you had your tie, and you looked so professional and cute.

Speaker 22:44

Yep, yep, that was intentional. I used to have that that prep look. I was a dean.

Speaker 3 22:49

And then you had the glasses. So I was attracted to that whole look.

Speaker 22:52

Yeah, yeah. Well, I appreciate it. And and like when you came out on that first day, you knew what you were doing. You knew you put that thing on. And oh man, yeah, I was uh I was smitten. But um, so anyway, back to the websites, because we can do this all day. I know. Um, in terms of like how people present, that's what we want people to focus on. We want people to be intentional about that because your presentation matters, and I'd say just like the way you get ready to, you know, uh dress yourself up for someone, you think about your different look and you describe my look. You describe, you know, my jacket and my tie and how I put it all together and how everything together worked, right? People need to think about that when it comes to their websites. Think about the colors, the texture, right? How things are layered, right? Think about how, you know, even your in your font, how much shadow you should have in your font. Like all these little details matter to create a look and feel for your site when it comes to even your graphics, the image, the picture that you use, should you use gradient, should it not? You know, should you add a background image? Should you not? It's like all these different things are things you should be thinking about. And it's not about making it perfect, right? But it's about being intentional. Because for me, I'm not so, you know, like when I when I put the look together, I'm not actually trying to strive for perfect. I am trying to strive for a look, and I'm hoping people uh appreciate it. And you did, thankfully. Um, but and and and and it's similar to you. I think that you intentionally were trying to not necessarily uh have people uh look at you a certain way because you dressed down and you were trying to, like you said, not look cute. You were trying to not look cute. You wanted people to focus on the phone, I'm sure. Yeah. But but when it came time to like, no, now I need you to see me, yes, you you changed it up. And when you changed it up, I definitely saw you, you know. And and and I think that that's something that people can also take when it comes to their website and their design, they can be intentional and say, oh, now that I understand that, you know, this really matters. Like I need to stop listening to all these people that tell me it don't matter. Just put it together. It don't matter. We'll put it out there.

Speaker 3 25:09

When folks do that, it will change things for them. Because there are a lot of people who understand that.

Speaker 2 25:16

Yeah.

Speaker 3 25:17

No, for real. They understand I can't just put this out and it looks any old way. Yeah. They understand if I put this out in a way that's consistent with you know what I'm trying to do. Like if you're doing a conference or something, if I put this out, you know, with these colors designed this way, I'm gonna attract these type of people to come to my conference instead of just, you know, hopefully I'll put this, you know, a little graphic together and I'll say host it, and hopefully somebody comes.

Speaker 25:47

Yeah, and honestly, when you say it like that, and I think about like relationships and meeting people in person, it literally is like you saying, okay, I want to go and network or I want to go meet someone, I want to go date someone, I'm just gonna put this outfit together, I'm not gonna put my makeup on or whatever. I'm just I'm just gonna go out there, I'm just gonna hope someone's gonna, you know, pick me. What? Like anyone, any friend would tell you that's not that's not a good, like, you know, that ain't it, right? You know, like, oh, well, I'm I'm you know, or you know, a guy, like I'm gonna go straight from the gym and gonna take a shower. I'm gonna just go to this event and just see if, you know, what? Nah, bro, that ain't it.

Speaker 3 26:24

Or if I had gone on our first date, maybe if I still, you know, had my bonnet on. Oh, exactly. I didn't have time. I didn't have time. We still go bonnet in these sweatpants. Can we let's go to the movie?

Speaker 26:38

Like, nah, why don't you go upstairs? And you know, but yeah, that and that's the thing. Like, it, but but that's how we approach our business, right? And that's how a lot of people approach their business.

Speaker 3 26:46

Don't put the bonnet on in your business. Get your hair done for your business.

Speaker 26:52

Take a shower for your business. Don't come out the gym sweaty uh for your business. For your business, asking people to buy your stuff. You know, you ain't brushed your teeth, you ain't did nothing. You know, you just like, hey, at least I'm here. You don't get no credit for being here. Get out of here. You know what I'm saying? A lot of people are just here. And that's the thing. We gotta be honest about that. We gotta tell people the truth because we hear it so much. We're a part of a lot of different communities in business, and we hear this oftentimes. And the thing is, once people try that method, because this is the thing. If you if you think that's gonna work, go ahead and try it, right?

Speaker 3 27:28

You're gonna be trying for a long time. So many people.

Speaker 27:31

Oh my goodness.

Speaker 3 27:32

Try for a long time.

Speaker 27:33

Yeah, and how many times do you get a how many chances do you get to make a first impression? Just one. Just one, just that first chance. And if they see you looking crazy, that's how they're gonna remember you in their mind. So why show up that way? I really don't get it. And people um like they ask us, how do we how do we be so successful? We don't have a large audience. Because from the very beginning, we understood that we got to present well.

Speaker 3 27:57

That's right.

Speaker 27:58

And we are able to continue to do well because we present well. We've been in rooms and doing things with with individuals and seven, eight-figure business owners and helping them close deals, seven, eight-figure deals, because we understand the power of intentionality and presentation.

Speaker 2 28:14

That's right.

Speaker 28:15

And that's why they bring us in. Help them think through it and present well, and we we try to help y'all do the same thing. We're trying to help.

Speaker 3 28:22

That's the secret sauce.

Speaker 28:24

So that's the thing. So, you know, God didn't make things

Purpose Driven Branding And Stewardship

Speaker 28:27

random. You shouldn't make things random, right? Your Instagram grid with your website, anything that it shouldn't be random. It should be purpose.

Speaker 3 28:35

Think about like the beach, you know. I love a beach. Yeah. So it's when I go to the beach, you know, you have to, there are these different elements at the beach. A beach needs sand, it needs water, and on a good day, you know, sunshine for a good beach day. And so if some of those are missing, I'm not going to the beach when it's cloudy. You know, the sand is still there, the water is still there, but God designed it in a way, you know, they come together and they make this serene experience. Yeah, right. Absolutely. And so, you know, that can be translated into design, bringing things together to create a great experience.

Speaker 29:12

Absolutely. It's about purpose, right? It's about being intentional, it's about being purpose-driven, right? And you could say purpose-driven branded branding, purpose-driven branding, right? So you want to make sure that you are thinking about all of those experiences to your point, on purpose, right? Would we have the same experience if you had the beautiful sun, you had the nice water that was out there, and instead of sand, it was rocks.

Speaker 3 29:45

No. You can't lay on rocks. You can't lay on rocks. You can't walk on rocks, you're gonna bust your ankle.

Speaker 29:51

That's not it, right?

Speaker 3 29:53

That's not gonna be that changes the entire experience.

Speaker 29:56

So God knew and he made it sand that you can easily walk on with no shoes. And if you go to the right beach, very few, few rocks, right? It'll feel nice. That whole experience put together on purpose, intentional, right? And if to your point, anything missing, it's not the same experience. So we need to think about that when it comes to our clients and think about it being purposeful, right? And so, you know, the brand, as we continue to evolve our brand, it's not just about like making sales. That's one part of it. That's usually the after effect. It's also about stewardship, right? It's also about how you manage and take care of those people, the experience that they have from the time that they're aware of you to the time that they actually purchase from you to the time that they decide to become loyal to you. Like that whole funnel, if you will, um, is something that you have to be thinking about intentionally and take good care of them, right? Steward them, steward the relationship, steward the experience. That's right. I think about like the you know, I tell you about McDonald's experience.

Speaker 3 31:00

Like there you go. Oh my god. This whole season, you've been talking about McDonald's.

Speaker 31:04

McDonald's, man, because like sometimes I feel like we're forced to go because the boys want to go. And so, you know, if we didn't have kids, we I don't think if we didn't have kids, we would probably never go, right? Um, but it's sad that now I it went from being this like, I think the reason this is why I'm starting to understand why I keep saying it. Because at one point when I was younger, it used to like be like really cool. Like I would I that was like a place I really wanted to go, right? So you got these good feelings, even if you come an adult, you're like, you know, you associate it with how it was when you were a kid. But they've been so consistent at poor customer service and poor experiences that now I associate it with poor experience. It is affected the brand for me. Now we're, you know, if I think about it, I'm like, uh, you know, I'm not having a pleasant experience. Because it's and and and you could say because uh McDonald's, you know, in general, has not necessarily been a good steward of my experience. Now, I can't speak for everyone, I know everyone has different experiences out there in listener land. You know, someone may have had completely different experiences than me, and that's valid. But what I'm just saying from my experience, you know, but they got millions of customers. I get it, right? When it comes to small business owners, though, when you don't got millions of customers, maybe you got 10 customers, maybe you got tens of customers, or maybe a hundred. You don't got a whole lot of people, right? You can figure out how to be more intentional about your experience their experience they have and steward it in such a way where they're looking at your brand in a, you know, in a positive place. And they're like, man, this is a really, really quality brand, quality experience. I want to continue to patronize them, want to continue to spend my money with them.

Speaker 3 32:46

Because your brand, at the end of the day, your brand is a ministry, right? And you want to you want people to have a certain type of experience. You are the minister of your brand, bringing people in, making sure they have a quality experience. Right. And even if it's not a ministry, you still want to show up in excellence.

Speaker 33:10

Yeah, I love that. I love that you, yeah, and and yeah, I I love that you said ministry, but I get what some people may be like, it ain't my ministry, but but a lot of people feel that way.

Speaker 3 33:21

And you should. Yeah.

Speaker 33:22

And that's that's what comes to the stewardship, right? That's what it comes to.

Speaker 3 33:25

Your purpose is your ministry. The purpose that you have in your business is is that ministry.

Speaker 33:31

And doing things in excellence, right? Being clear about it, doing things intentionally, being on purpose. I that for me, that means a whole lot when it comes to the brand. You gotta do that, you gotta do it well, you gotta be invested in those experiences and make sure that people really, really, really have a good time because that's the way that you're gonna sustain your business and sustain um, you know, for the long term. You know, most people, if they get in business, hopefully they're not in it just for a few years. Hopefully they're thinking, like, I need to, you know, really, really like, you know, grow this and hopefully it's legacy work. You gotta make sure that you're intentional when it comes to that. Um, and the truth is, you know, God didn't leave anything to chance,

Honor Your Brand And Take Action

Speaker 34:12

right? He didn't leave anything to chance when he created me, when he created you, when he created you, right? He didn't leave anything to chance. He did it uh fearfully, wonderfully, beautifully made all of us, he made all the stuff um that we see um in a beautiful way, designed uh in a way that was aesthetically pleasing and also functional, right? And the truth is your brand deserves the same clarity, right? The same um care, the same focus, and the same intention. Um, and that's what we we suggest, right? We suggest that people approach their brand in the same exact way.

Speaker 3 34:50

Yeah. Honor your brand in such a way that you know gives it that respect, you know, that appreciation. Honor your brand and do the right thing and make sure it shows up in the best light.

Speaker 2 35:05

Yeah.

Speaker 3 35:06

So if you're ready to honor your business and create amazing designs that attracts your target audience, hit us up at Panda Commission.

Speaker 35:15

Yes, we would love to have you come join our Panda family. It's easy to do to do. You can just go to PandaCommission.com, take a look at our offerings, take a look at our services, um, look at all the different things that we can do for you intentionally, purposely, to make your brand as beautiful as it should be, as it deserves to be. Um, we don't want you no longer like just, you know, just winging it, right? And just doing whatever, putting stuff together, uh, just putting stuff out there because you need to get done fast. Take your time with it, make sure it's done right because your brand deserves it and your clients deserve that. And we tell you, we know for sure, we've seen it happen tons of times that when people are intentional and they treat it the you treat their brand the right way, they will get what they uh what you know, they'll reap what they sow, right? What they put in, what they invest into their brand, they're gonna get out. And so we offer that to you. Um, and if you'd like this episode, um please go ahead and share it with somebody. Uh, like the episode, um, make a you know, make a comment. We'd love to hear your story and your brand story and and ask a question, see if we can help you guys out. Um, also follow us on uh at any social media platform, go to uh type in panda commission on um Facebook, Instagram, TikTok, YouTube. We'd love for you to become a part of our Panda family.

Speaker 3 36:38

What if your content looked as good as your offer? Introducing Panda Market, your new secret weapon for scroll stopping content. We've got done for you Canva templates that are bold, beautiful, and built to convert. No more wrestling with design. Just drag, drop, post, and watch your brand glow up. New templates drop every month so your content never gets stale. Get yours now at thepandamarket.com. Your feed will thank you.