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Brand Currency
Brand Currency is the podcast where branding actually makes sense.
Hosted by Charles and Jonsi McGill, this show breaks down how to build a brand that not only looks good, but works. Whether you're just starting out or scaling up, we talk design, messaging, confidence, and strategy in a way that’s clear, honest, and real. No fluff. No gimmicks. Just real conversations about the moves that grow brands and the mindset it takes to lead them.
Podcasting since 2025 • 8 episodes
Brand Currency
Latest Episodes
Ep. 7: Last Crumbl: How Premium Packaging Creates Perceived Value
Luxury isn’t about the price—it’s about the experience.In Episode 7 of the Brand Currency Podcast, we unpack what premium packaging really means and why it plays such a critical role in how people perceive your business. From Crum...
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Season 1
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Episode 7
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38:37
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Ep. 6: DIY vs. Pro Branding: The Hidden Cost of Doing It Yourself
If your brand looks cheap, people will assume your business is too—and DIY design might be doing more harm than good. In this episode of Brand Currency, Charles and Jonsi McGill dig deep into the difference between DIY branding and pro...
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Season 1
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Episode 6
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34:47
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Ep. 5: The $10K Website vs. The $500 Website: What’s the Real Difference?
The $10K Website vs. The $500 Website: What’s the Real Difference?Here’s the truth: you’re not paying for a website—you’re paying for what the website can do for your business.In this episode, Charles...
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Season 1
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Episode 5
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42:03
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Ep. 4: Why People Buy from Brands They Recognize: The Psychology of Trust
Why do people keep buying from brands they already know—even when better options exist?In this episode of Brand Currency, Charles and Jonsi break down the psychology of brand trust. From why we try every flavor of Ginger ...
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Season 1
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Episode 4
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33:02
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Ep. 3: Building Brands Like Beyonce: How Small Businesses Can Create Loyal Fan Bases
What makes someone stay loyal to a brand—even when trends change, prices go up, or competition increases? In this episode, Charles and Jonsi break down what Beyoncé teaches us about strategic brand building, emotional connection, and cultivatin...
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Season 1
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Episode 3
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49:34
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