Brand Currency

Brand Currency is the podcast where branding actually makes sense.
Hosted by Charles and Jonsi McGill, this show breaks down how to build a brand that not only looks good, but works. Whether you're just starting out or scaling up, we talk design, messaging, confidence, and strategy in a way that’s clear, honest, and real. No fluff. No gimmicks. Just real conversations about the moves that grow brands and the mindset it takes to lead them.

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Brand Currency

Ep. 7: Last Crumbl — How Premium Packaging Creates Perceived Value

July 24, 2025 • Charles & Jonsi McGill • Season 1 • Episode 7

Luxury isn’t about the price—it’s about the experience.

In Episode 7 of the Brand Currency Podcast, we unpack what premium packaging really means and why it plays such a critical role in how people perceive your business. From Crumbl Cookies to Chanel, we explore why visual presentation, strategic design, and customer experience drive perceived value—and how to use those tools to grow your brand.

You’ll also hear real talk from Charles and Jonsi on:

Why driving a minivan in Atlanta made them question perception
How to upgrade your brand without breaking the bank
The subtle psychology of fonts, color, and minimalism
Why DIY websites could be sabotaging your success

If your brand feels better than it looks, this one’s for you.

If you’re ready to turn your brand into something that actually converts, visit: https://pandacommission.com

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