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Brand Currency
Brand Currency is the podcast where branding actually makes sense.
Hosted by Charles and Jonsi McGill, this show breaks down how to build a brand that not only looks good, but works. Whether you're just starting out or scaling up, we talk design, messaging, confidence, and strategy in a way that’s clear, honest, and real. No fluff. No gimmicks. Just real conversations about the moves that grow brands and the mindset it takes to lead them.
Brand Currency
Ep. 6: DIY vs. Pro Branding — The Hidden Cost of Doing It Yourself
If your brand looks cheap, people will assume your business is too—and DIY design might be doing more harm than good. In this episode of Brand Currency, Charles and Jonsi McGill dig deep into the difference between DIY branding and professional design, exposing the myths, motivations, and money behind why some entrepreneurs still try to cut corners.
They share their take on Canva, Fiverr, and $30 logos... and the moment one client told them, “I could’ve done this myself.” (Spoiler: they couldn’t.) You’ll also hear how premium branding impacts perception, conversions, and credibility—and when it’s the right time to invest in your brand.
Whether you’re building a website, launching a program, or just tired of doing it all yourself, this is the real talk nobody else is giving you.
If you’re ready to turn your brand into something that actually converts, visit: https://pandacommission.com
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