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Brand Currency
Brand Currency is the podcast where branding actually makes sense.
Hosted by Charles and Jonsi McGill, this show breaks down how to build a brand that not only looks good, but works. Whether you're just starting out or scaling up, we talk design, messaging, confidence, and strategy in a way that’s clear, honest, and real. No fluff. No gimmicks. Just real conversations about the moves that grow brands and the mindset it takes to lead them.
Brand Currency
Ep. 4: Why People Buy from Brands They Recognize — The Psychology of Trust
Why do people keep buying from brands they already know—even when better options exist?
In this episode of Brand Currency, Charles and Jonsi break down the psychology of brand trust. From why we try every flavor of Ginger Ale to how Skims, Liquid Death, and Raising Cane’s built instant credibility, this episode is full of real talk and practical strategy.
You’ll learn:
- How trust impacts buying decisions
- Why consistency builds credibility
- What small businesses must fix to earn trust
- How to use social proof, visuals, and authority to make sales easier
This is the episode for entrepreneurs who want more than likes—they want loyalty.
If you’re ready to turn your brand into something that actually converts, visit: https://pandacommission.com
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YouTube → https://youtube.com/@pandacommission