Brand Currency

Brand Currency is the podcast where branding actually makes sense.
Hosted by Charles and Jonsi McGill, this show breaks down how to build a brand that not only looks good, but works. Whether you're just starting out or scaling up, we talk design, messaging, confidence, and strategy in a way that’s clear, honest, and real. No fluff. No gimmicks. Just real conversations about the moves that grow brands and the mindset it takes to lead them.

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Brand Currency

Ep. 3: Building Brands Like Beyonce — How Small Businesses Can Create Loyal Fan Bases

June 26, 2025 • Charles & Jonsi McGill • Season 1 • Episode 3

What makes someone stay loyal to a brand—even when trends change, prices go up, or competition increases? In this episode, Charles and Jonsi break down what Beyoncé teaches us about strategic brand building, emotional connection, and cultivating a movement—not just a following.

You’ll learn:

Why mystery still works in a world of oversharing
The difference between an audience and a fanbase
How to build emotional equity that pays off
What it means to control your brand’s narrative (and why it matters)

If you’ve been trying to go viral instead of going deep, this one’s for you.

If you’re ready to turn your brand into something that actually converts, visit: https://pandacommission.com

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